- 01359 240529
- info@quality-equipment.co.uk
- Mon - Fri: 8:00 - 17:00
Last updated: 12 August 2026
This Privacy Policy explains how G.E. Baker (U.K.) Limited, including its Quality Equipment division, collects, uses and protects your personal information.
G.E. Baker (U.K.) Limited is the data controller responsible for the personal information covered by this policy.
G.E. Baker (U.K.) Limited
Poplar Business Centre
The Heath
Woolpit
Bury St Edmunds
Suffolk
IP30 9RN
Company number: 01406947
Telephone: 01359 240529
Email: info@quality-equipment.co.uk
This policy applies when you use our website, purchase products from us, make an enquiry, hold a customer or trade account with us, receive marketing communications from us or otherwise interact with Quality Equipment.
The personal information we collect depends on how you interact with us.
This may include your name, job title, business or farm name, postal address, delivery address, email address and telephone number.
When you purchase from us, we may also collect order details, billing information, transaction records, delivery information and information relating to your customer or trade account.
If you create an account through our website, we collect the information required to operate and manage that account.
When you contact us, we may keep records of your enquiry and any subsequent correspondence.
We may also collect technical information when you use our website. This can include your IP address, browser type, device information, pages visited and information collected through cookies or similar technologies.
If you receive marketing emails from us, we may collect information about your marketing preferences and, where tracking is enabled, your interaction with those emails.
Most personal information we use is provided directly by you. For example, you may provide information when placing an order, creating an account, requesting a quotation, contacting our Sales team or subscribing to marketing communications.
We may also receive business contact information from another person within your organisation, from our sales representatives or from publicly available business sources where it is appropriate for us to do so.
Information about your use of our website may be collected automatically through cookies and related technologies. More information about this is available in our Cookies Policy.
We only use personal information where we have a lawful reason to do so.
| Purpose | Typical lawful basis |
|---|---|
| Processing and fulfilling orders | Contract, legitimate interests and legal obligations |
| Managing customer and trade accounts | Contract and legitimate interests |
| Providing quotations and responding to enquiries | Legitimate interests or steps requested before entering into a contract |
| Arranging delivery or collection | Contract and legitimate interests |
| Providing customer service and after-sales support | Contract and legitimate interests |
| Maintaining financial, tax and accounting records | Legal obligation |
| Operating and securing our website | Legitimate interests |
| Preventing fraud and protecting our business | Legitimate interests and, where applicable, legal obligation |
| Maintaining relationships with customers, suppliers and industry contacts | Legitimate interests |
| Sending marketing communications | Consent where required, or legitimate interests where permitted |
| Understanding the effectiveness of our marketing | Consent or legitimate interests, depending on the technology and circumstances |
| Complying with legal or regulatory requirements | Legal obligation |
Where we rely on legitimate interests, those interests may include running and developing our business, providing good customer service, maintaining commercial relationships, promoting relevant products and services, protecting our systems and preventing misuse.
We consider these interests alongside the rights and expectations of the people whose information we use.
When you place an order through our website, we use the information you provide to process the order, take or arrange payment, communicate with you and arrange delivery or collection.
If you create an online account, we also use your information to provide account functions such as viewing previous orders and managing billing or delivery details.
Some information must be provided for us to fulfil an order. If this information is not provided, we may be unable to process or complete your purchase.
We may use your contact details to provide information about Quality Equipment products, services, events or other information we believe may be relevant to you or your business.
We currently use Mailchimp to help manage and distribute some of our email marketing communications.
The legal requirements for electronic marketing differ depending on the circumstances and the type of recipient. We use consent where consent is required and may rely on legitimate interests for business marketing where the law allows us to do so.
You can unsubscribe from marketing emails at any time by using the unsubscribe option provided in our emails or by contacting us.
You have an absolute right to object to the use of your personal information for direct marketing.
If you unsubscribe or object to marketing, we may keep a limited record of your details on a suppression list. This helps us ensure that we respect your preference and do not accidentally add you back to our marketing communications.
We may share personal information with organisations that help us operate our business and provide our products and services.
These may include website and IT service providers, payment service providers, delivery and courier companies, email and marketing service providers such as Mailchimp, professional advisers, accountants and other suppliers acting on our behalf.
We may also disclose information where required by law, regulation, a court order or a competent authority.
Where another organisation processes personal information on our behalf, we take appropriate steps to ensure the information is handled securely and only for the agreed purpose.
We do not disclose personal information to unrelated third parties simply for them to use for their own marketing purposes.
Some of the service providers we use may process or store personal information outside the United Kingdom.
Where this results in a restricted international transfer, we take steps to ensure that an appropriate legal mechanism is in place. Depending on the destination and provider, this may include UK adequacy regulations or appropriate contractual safeguards recognised under UK data protection law.
You can contact us if you would like more information about the safeguards relevant to your personal information.
We do not keep personal information for longer than we reasonably need it.
How long we retain information depends on why we collected it, whether we continue to have a business relationship with you and whether we have legal, accounting or regulatory obligations to retain it.
Order, invoice and relevant financial records will normally be retained in line with our legal and accounting obligations.
Customer and trade account information may be retained while an account remains active and for an appropriate period afterwards where necessary for accounting, warranty, contractual, legal or customer service purposes.
Enquiry and quotation information is retained for as long as it remains reasonably relevant to the enquiry, potential project or ongoing business relationship.
Marketing information is retained while we have an appropriate reason to contact you. If you unsubscribe or object, we may retain the minimum information necessary on a suppression list to ensure that your preference continues to be respected.
Website and cookie-related information is retained according to the particular technology being used. Further details are provided in our Cookies Policy.
We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.
Access to personal information is limited to employees, contractors and service providers who need it for legitimate business purposes.
While we take appropriate steps to protect information, no internet transmission or electronic storage system can be guaranteed to be completely secure.
Depending on the circumstances and the lawful basis we rely upon, UK data protection law may give you rights over your personal information.
These can include the right to request access to the personal information we hold about you, ask us to correct inaccurate information, request deletion in certain circumstances, request restriction of processing, object to certain uses of your information and request transfer of information where the right to data portability applies.
Where we rely on your consent, you can withdraw that consent at any time. Withdrawing consent does not affect processing that was lawful before it was withdrawn.
Not every right applies in every situation.
To exercise a data protection right, contact us using the details provided in this policy.
You can object to our use of your personal information for direct marketing at any time.
If you ask us to stop using your information for direct marketing, we will do so. We may retain a limited suppression record so that we can continue to respect your request.
You can also unsubscribe directly from our marketing emails using the unsubscribe link provided in each email.
Our website uses cookies and similar technologies for functions such as operating the website and online shop, remembering preferences and, where applicable, understanding how the website is used.
Some technologies require your permission before they can be used.
Please see our separate Cookies Policy for more information about the cookies and similar technologies used on our website and how you can manage your choices.
If you have a concern about how we have collected or used your personal information, please contact us in the first instance:
G.E. Baker (U.K.) Limited – Quality Equipment
Email: info@quality-equipment.co.uk
Telephone: 01359 240529
Please make it clear that your enquiry relates to data protection or a privacy complaint so that it can be directed to the appropriate person.
We will acknowledge a data protection complaint within 30 days, investigate it appropriately and provide you with the outcome.
You also have the right to raise a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection regulator.
Further information about making a complaint is available from the Information Commissioner’s Office.
Unless we tell you otherwise when collecting your information, we do not use personal information to make decisions based solely on automated processing that produce legal or similarly significant effects.
Our website may contain links to websites operated by other organisations.
We are not responsible for the privacy practices of other websites. We recommend reading the relevant privacy information when visiting a third-party website.
We may update this Privacy Policy from time to time to reflect changes to our website, services, business practices or legal requirements.
When we make changes, we will update the Last updated date at the top of this page.
If you have any questions about this Privacy Policy, how we use personal information or your data protection rights, please contact:
G.E. Baker (U.K.) Limited – Quality Equipment
Poplar Business Centre
The Heath
Woolpit
Bury St Edmunds
Suffolk
IP30 9RN
Telephone: 01359 240529
Email: info@quality-equipment.co.uk